Homes & Neighbors - Frequently Asked Questions

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Frequently Asked Questions

How should I use my mortgage newsletter? What results can I expect? How long have you been producing mortgage newsletters? How will I receive my mortgage newsletter? How much does my mortgage newsletter cost? How often will I receive my newsletter? How do I send them out? What if I want more space to tell about myself? How can I receive free issues? Can I share my Homes & Neighbors newsletter with other loan officers? How do I get started? I have additional questions.
Q. How should I use my mortgage newsletter? << back
		A.	Here are three ways to obtain more loans with the help of your *Homes & Neighbors* newsletter:
		1.	Your past customers should provide a continuing stream of referrals and future business. Regularly staying in touch reminds them that you're a financing professional who is interested in their individual needs.
		2.	Prospects:
Keep encouraging people who aren't ready to take action now. Offer helpful and entertaining articles to your friends, family, and others in your sphere of influence. Become the local expert by mailing to a geographic farm area.
		3.	Co-market with another professional. Let a Realtor, builder, or CPA add their contact information to yours on the back of *Homes & Neighbors*. And then they can promote both of you to everyone in their database.
Marketing tip: Direct mail experts say your results will improve by mailing frequently to a small group, rather than doing a larger mailing every few months.
Q. What results can I expect? << back
	A. We suggest committing to your mortgage newsletter for six issues before evaluating its effectiveness. Consistency is crucial to marketing success, no matter what tools you're using. Some loan officers receive business after their first mailing. But how well your database knows you and general market conditions will affect your results.
Q. *How long have you been producing mortgage newsletters?* << back
	A. Every month since November 1992. Many of our customers have grown their business over the years with the help of our products!
Q. *How will I receive my mortgage newsletter?* << back
	Click here for more details on these options. (link to "Options for Receiving Your Newsletter")
Q. How much does my mortgage newsletter cost? << back
	A. Each issue is $49 for a black-and-white issue, or $59 if you prefer four-color newsletters. A one-time $25 fee is applied if you want us to set up your personalized area on your"master" for photocopying. Orders are sent when payment is received by check or credit card. Additionally, we give a 15% discount when you prepay for twelve issues. Or, you can receive ten off when prepaying for 6 issues.
Q. How often will I receive my newsletter? << back
	A. You decide. We publish monthly, but you also can choose to receive *Homes & Neighbors* newsletters bimonthly or quarterly. Most of our clients tell us the schedule they prefer, and we charge their credit card for each issue sent to them.
Q. *How do I send them out?* << back
	A. Your *Homes & Neighbors* newsletter comes ready to photocopy on 8.5 x 11 paper if you want the blank-and-white version. Choose your paper stock, and make copies in your office or at a copy shop, such as a Kinko's. Four-color newsletters can be printed out on your color printer. We'll email you a PDF file if you want this option. You then fold your newsletters into thirds, put on a mailing label and postage, and send them out. We can have your bulk rate indicia set up on your master copy if you want. You'll receive each issue during the third week of the preceding calendar month. In other words, you'll have the April issue around March 24.
Q. What if I want more space to tell about myself? << back
	A. You can use the entire bottom third of the back page of *Homes & Neighbors*. You then must mail your newsletters in an envelope.
Q. How can I receive free issues? << back
	A. Tell other loan originators about your *Homes & Neighbors* newsletter. When someone you've referred places an order, you'll be credited with a free issue!
Q. Can I share my Homes & Neighbors newsletter with other loan officers? << back
	A. Originators working in the same office can share *Homes & Neighbors*. However, you can't share with any loan officers outside your branch.
Q. How do I get started? << back
	A.	Fill out the Order Form, and fax it to us at 805/640-8227. (Click to go to our Order Form.) E-mail or mail your photo or logo if you want us to set up the personalized area on your mortgage newsletter.
	Our mailing address is: Homes & Neighbors 1322 Daly Road Ojai, CA 93023
Q. I have additional questions. << back
	A. That's fine! Here's how to contact us directly. (Click to link to get contact information)

1322 Daly Road • Ojai, CA 93023 • Phone: ( 800 ) 208-7046 • Fax: ( 805 ) 640-8227